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Phone Charging Station: A Growing Tidal Wave of Opportunity
While mobile advertising is still a small category representing only $561 million in 2010,
a minuscule percentage of total advertising expenditures, it is one of the fastest-growing
categories with a projected growth rate of 27 percent a year for the next five years.1 As
text messaging use continues to rise, especially in Europe and Asia where text messaging
is used by over 80 percent of subscribers, mobility marketing is taking off.
It’s still unclear exactly how mobile users will embrace advertising. Sixty-six percent
of users say that advertising on this media is annoying.2 Other marketers say they have
success with mobile text messaging if the message is short, targeted, relevant to the user,
and interactive with a call to action. For example, a shopper at a local mall that receives
a message for a discount at her favorite store is likely to appreciate a personal text to
receive 20 percent off on purchases that day. Restaurants and nightclubs might offer customers
a free drink. A consumer product company might offer a coupon for a free trial
when the consumer is asked to enter a special promotion code. Or a music artist or store
could offer a free ringtone or music download.
As marketers experiment with different types of advertising, a combination of text
messaging and promotion might just be the key. If 47 percent of online users participate
in online contest or sweepstakes, and 31 percent use online coupons, then mobile users
may embrace it too.
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The Public Smartphone Charging Media with Brand Focused Advertising
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Wednesday, 6 June 2012
Is Apple (iPhone) now targeting the Pay as You GO Users!
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A Radical Change That Could Lead To Loads Of New iPhone Users
Apple Is Making A Radical Change That Could Lead To Loads Of New iPhone Users using PAY AS YOU GO!
Apple is getting serious about trying to dominate the prepaid or Pay as yo GO phone market.
The Wall Street Journal reports that Sprint's Virgin Mobile will start selling a prepaid iPhone on July 1, making it the second carrier in the United States to do so and the first carrier with national reach.
Cricket Communications announced last week that it would start selling prepaid iPhones on June 22.
Apple's partnership with Sprint will likely do much more to expand the iPhone's reach. As the Journal points out, Cricket is a regional network that covers just 60 million people while Virgin Mobile is national and covers 278 million people.
There's no word yet on how much Virgin Mobile will charge for the iPhone and the plan. Cricket charges $399 for an 8 GB iPhone 4 and a set price of $55 each month for unlimited talk, text and data. That price range, combined with Virgin Mobile's reach, could convince many Americans to pick up an iPhone who might otherwise be apprehensive about signing a two-year contract
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http://chargezone.tumblr.com
The Public Smartphone Charging Media with Brand Focused Advertising
Follow @chargezone
A Radical Change That Could Lead To Loads Of New iPhone Users
Apple Is Making A Radical Change That Could Lead To Loads Of New iPhone Users using PAY AS YOU GO!
Apple is getting serious about trying to dominate the prepaid or Pay as yo GO phone market.
The Wall Street Journal reports that Sprint's Virgin Mobile will start selling a prepaid iPhone on July 1, making it the second carrier in the United States to do so and the first carrier with national reach.
Cricket Communications announced last week that it would start selling prepaid iPhones on June 22.
Apple's partnership with Sprint will likely do much more to expand the iPhone's reach. As the Journal points out, Cricket is a regional network that covers just 60 million people while Virgin Mobile is national and covers 278 million people.
There's no word yet on how much Virgin Mobile will charge for the iPhone and the plan. Cricket charges $399 for an 8 GB iPhone 4 and a set price of $55 each month for unlimited talk, text and data. That price range, combined with Virgin Mobile's reach, could convince many Americans to pick up an iPhone who might otherwise be apprehensive about signing a two-year contract
www.chargezone.co.uk
www.youtube.com/chargezone
www.vimeo.com/chargezone
www.twitter.com/chargezone
http://chargezone.tumblr.com
The Public Smartphone Charging Media with Brand Focused Advertising
Follow @chargezone
Is Mobile Media (Smartphone) Right for your business and How you can Make Money
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Is Mobile Media (Smartphone) Right for your business and How you can Make Money
The Impact of Mobile MediaTo give you a sense of just how widespread mobile media is, consider this—out of 6.6 billion people on earth, 5.1 billion of them own a toothbrush. 5.0 billion of them own a cell phone.
STEPS:
Increase your brand loyalty while effectively promoting your brand
Attract new customers to your business
Drive existing customers to frequently come back
Distribute coupons in an inexpensive way
Get customer feedback about a new product or service
Cross-promote one part of your business with another part
of your business
Differentiate your brand from your competitor’s brand and be the bench mark
Mobile Media FactsAccording to a recent report by Burson-Marsteller:
How Businesses Are Using Mobile Media to Connect with Customers
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www.youtube.com/chargezone
www.vimeo.com/chargezone
www.twitter.com/chargezone
http://chargezone.tumblr.com
The Public Smartphone Charging Media with Brand Focused Advertising
Follow @chargezone
The Impact of Mobile MediaTo give you a sense of just how widespread mobile media is, consider this—out of 6.6 billion people on earth, 5.1 billion of them own a toothbrush. 5.0 billion of them own a cell phone.
STEPS:
Increase your brand loyalty while effectively promoting your brand
Attract new customers to your business
Drive existing customers to frequently come back
Distribute coupons in an inexpensive way
Get customer feedback about a new product or service
Cross-promote one part of your business with another part
of your business
Differentiate your brand from your competitor’s brand and be the bench mark
Mobile Media FactsAccording to a recent report by Burson-Marsteller:
- The average iPhone user only spends 45% of his or her time making voice calls. The rest is spent browsing the Web or using applications.
- By 2011, 99% of mobile phones will be data-capable.
- In 2012, shipments of smartphones will exceed shipments of PCs.
- 42% of mobile browser use is for social networking and 48% is for conducting searches.
- The growth rate of the iPhone is 10 times faster than the grow rate of AOL.
How Businesses Are Using Mobile Media to Connect with Customers
- Mobile Websites and Smartphone Apps
- Branded Public charging kiosk (chargezone.co.uk)
- SMS and Bluetooth Marketing
- Mobile Ads
- QR Codes
- Smartphone Payment services
www.chargezone.co.uk
www.youtube.com/chargezone
www.vimeo.com/chargezone
www.twitter.com/chargezone
http://chargezone.tumblr.com
The Public Smartphone Charging Media with Brand Focused Advertising
Follow @chargezone
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