Monday 17 September 2012

Inside iPhone 5 and all you need to know (full review, price and reaction)




Inside the iPhone 5 and all you need to know  (full review, price and reaction)






Looks of the iPhone 5

The Apple iPhone 5 looks a lot like the iPhone 4S but it's thinner, by 18 per cent, and lighter, by 20 per cent. The screen is taller too, at 4-inches corner to corner, but the phone, held in portrait mode, is the same width. Instead of a glass back, the iPhone 5 back and sides are made from a single piece of aluminium.


Inside the iPhone 5

The handset is powered by an A6 processor, an upgrade from the A5 chip in the iPhone 4S and the A5X in the latest iPad. Apple says the A6 delivers CPU and graphics performance that is twice as fast as the iPhone 4S. It has been rumoured that the iPhone 5 has more RAM too - 1GB, compared with 512MB in the 4S - but this has not been confirmed.



The Camera
Though the camera is still 8-megapixels, Apple says that performance will be improved by the new A6 processor. The iPhone 5 also has better low-light performance and a new panorama mode.
Can I get 4G if I get an iPhone 5?
The iPhone 5 will work on EE, the new 4G network from the company formerly known as Everything Everywhere. That network will launch within the next few weeks but prices and speeds are yet to be confirmed. If you are on another network then you're out of luck: those networks have to wait for the spectrum auction before they can start their 4G services and they are unlikely to arrive before next summer.



SIM card

Yes, to save space Apple has replaced the micro-SIM card in the iPhone 4S with a smaller nano-SIM. Your network should swap the SIM for you, over the counter, at no charge.
What happened to the dock connector?
Another thing Apple has replaced in order to save space: the dock connector. It has been a familiar feature of Apple devices since it was introduced with the third-generation iPod in 2003 but Apple has now replaced it with a smaller 'Lightning' connector. That means the iPhone 5 won't connect to any existing docks or accessories you may have. For those, Apple will sell you an adaptor at £25.

Why doesn't it do

According to Apple's Phil Schiller, the iPhone 5 doesn't have NFC because it's a solution to a problem that doesn't exist. One day, an NFC-enabled phone could replace your wallet but that day is unlikely to come in the next 12 months, by which time Apple will be launching a new iPhone. Wireless charging, meanwhile, was ignored by Apple because it still means plugging something in to charge - it just doesn't plug into your phone.
There are plenty of features that other smartphones have that the iPhone 5 doesn't. If a feature is missing that's essential for you, then this needn't be your phone.



Release date and Price

Apple confirmed yesterday that the iPhone 5 will be released on September 21. Unlocked, the phone will cost £529 (16GB), £599 (32GB) and £699 (64GB). Prices will be lower with a contract and providers are likely to issue prices for those very soon.


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The Public Smartphone Charging Media  with Brand Focused Advertising

Tuesday 26 June 2012

phone kiosk or Branding opportunity





Phone Charging Station: A Growing Tidal Wave of Opportunity

While mobile advertising is still a small category representing only $561 million in 2010,
a minuscule percentage of total advertising expenditures, it is one of the fastest-growing
categories with a projected growth rate of 27 percent a year for the next five years.1 As
text messaging use continues to rise, especially in Europe and Asia where text messaging
is used by over 80 percent of subscribers, mobility marketing is taking off.
It’s still unclear exactly how mobile users will embrace advertising. Sixty-six percent
of users say that advertising on this media is annoying.2 Other marketers say they have
success with mobile text messaging if the message is short, targeted, relevant to the user,
and interactive with a call to action. For example, a shopper at a local mall that receives
a message for a discount at her favorite store is likely to appreciate a personal text to
receive 20 percent off on purchases that day. Restaurants and nightclubs might offer customers
a free drink. A consumer product company might offer a coupon for a free trial
when the consumer is asked to enter a special promotion code. Or a music artist or store
could offer a free ringtone or music download.
As marketers experiment with different types of advertising, a combination of text
messaging and promotion might just be the key. If 47 percent of online users participate
in online contest or sweepstakes, and 31 percent use online coupons, then mobile users
may embrace it too.






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The Public Smartphone Charging Media  with Brand Focused Advertising




Monday 18 June 2012

Why A Free Branded Phone Charging Machine As Part of your Business Model ?

Making Giving an Integral part of your Business Model for Smartphone Uses . 




Give back a free service to the public as part of your smartphone strategy (business model) while promoting your brand.

Companies must recognize that the mobile revolution is more than just an additional sales channel or one more place to advertise. It involves fundamental changes in consumer behavior at all levels, and it changes and heightens expectations of customers.
The ultimate impact of this global phenomenon called Mobile or Smartphone will be bigger than the impact of television or the personal computer. It is everywhere, it is personal, and it is always on.




As mobile grows in all parts of the world, it is also affecting companies and brands in all categories. This is especially true in luxury brands, some of which may have waited along the digital sidelines until the capacity arrived to electronically replicate the luxury brand experience.
The reality is that, with all customers going mobile, luxury brands will be expected to enter that environment in one way or another.







No matter the brand, every company in every category will have to find its own play in mobile, because their customers, no matter the demographic, are there. Untethered consumers become totally empowered with features and functions that companies are making available to them via smartphones,

Businesses will also conduct research to determine what mobile customers want.
• As network speed increases, features will be more easily accessed and used.
• App developers will continue to innovate.
• People will see others using functions they don’t have and inquire about them.
• Customers will see the added value of using apps and mobile web features to make their lives easier.
• More businesses will enter the market to keep up with their competitors’



It would help your company focus on it's mobile business goals while following and engaging your customers.
Your company would also find solutions that drives engagement and provides value by giving back a free service to the public as part of your business model while promoting your brand.


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The Public Smartphone Charging Media  with Brand Focused Advertising

Friday 15 June 2012

A Step-by-Step Action Plan to Help You and your business Set Up, Launch, and Run a Mobile Media Campaign




A Step-by-Step Action Plan to Help You and your business Set Up, Launch, and Run a Mobile Media Campaign








Mobile media is here to stay, just like social media. It is an entirely different animal compared to traditional media and if you ignore that fact, you are setting yourself up for failure.

Consumers want to engage with you via mobile media which would give them that opportunity.
Why don't you get your campaign started today and  Don’t wait for your competitors to go deep on mobile media.

The Chargezone public charging station is a very effective way to Launch, and Run your Mobile Media Campaign.When the public charging station is sponsored and wrapped with your brand, it could either be used as a free service or for generating revenue while improving your customers mobile experience and further developing your relationship with your on-the-Go customers by promoting any existing products like discount vouchers on smartphone, tickets on smartphones, mobile phone payment or android/ iPhone apps on mobile phones. The new, innovative idea would further help with improving your product ranges and further promote any services.





Step #1: Design a Mobile app or compatible Website
Step #2: Analyse and Watch How Your Competitors Are Using Mobile Media
Step #3: Get invovled and Start Using Mobile Media
Step #4: Read and Analyse Everything You Can About Mobile Media
Step #5: Add Your Business on Location-Based Apps
Step #6: Run a Mobile Ad Campaign
Step #7: Create a QR Promotion
Step #8: Integrate the Program into Your Overall Marketing Program
Step #9: Test and Track Your Results





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The Public Smartphone Charging Media  with Brand Focused Advertising

Friday 8 June 2012

iPhone 5 with Large Screen!



Apple Employees Test iPhone5 With Larger Screen.



Apple has two big-screen iPhones in use internally, reports 9to5Mac.
They're called N41AP (5,1) and N42AP (5,2).
In English:
Both phones sport screens that measure 3.999 inches diagonally.
Not only is the screen larger, but more pixels will appear in the display, making for a new resolution of 640 x 1136. Instead of blowing up the image, there will simply be more image to see.
The new phones are the same width as current models, but they're slightly longer, measuring 3.484 inches tall.

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The Public Smartphone Charging Media  with Brand Focused Advertising

Is this the New Facebook Phone??

























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The Public Smartphone Charging Media  with Brand Focused Advertising



A Radical Change That Could Lead To Loads Of New iPhone Users



Apple Is Making A Radical Change That Could Lead To Loads Of New iPhone Users using PAY AS YOU GO!



Apple is getting serious about trying to dominate the prepaid or Pay as yo GO phone market.
The Wall Street Journal reports that Sprint's Virgin Mobile will start selling a prepaid iPhone on July 1, making it the second carrier in the United States to do so and the first carrier with national reach.
Cricket Communications announced last week that it would start selling prepaid iPhones on June 22.
Apple's partnership with Sprint will likely do much more to expand the iPhone's reach. As the Journal points out, Cricket is a regional network that covers just 60 million people while Virgin Mobile is national and covers 278 million people.

There's no word yet on how much Virgin Mobile will charge for the iPhone and the plan. Cricket charges $399 for an 8 GB iPhone 4 and a set price of $55 each month for unlimited talk, text and data. That price range, combined with Virgin Mobile's reach, could convince many Americans to pick up an iPhone who might otherwise be apprehensive about signing a two-year contract




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The Public Smartphone Charging Media  with Brand Focused Advertising

Is Mobile Media (Smartphone) Right for your business and How you can Make Money

Is Mobile Media (Smartphone) Right for your business and How you can Make Money





The Impact of Mobile MediaTo give you a sense of just how widespread mobile media is, consider this—out of 6.6 billion people on earth, 5.1 billion of them own a toothbrush. 5.0 billion of them own a cell phone.

STEPS:

Increase your brand loyalty while effectively promoting your brand
Attract new customers to your business
Drive existing customers to frequently come back
Distribute coupons in an inexpensive way
Get customer feedback about a new product or service
Cross-promote one part of your business with another part
of your business
Differentiate your brand from your competitor’s brand and be the bench mark




Mobile Media FactsAccording to a recent report by Burson-Marsteller:
  • The average iPhone user only spends 45% of his or her time making voice calls. The rest is spent browsing the Web or using applications.
  • By 2011, 99% of mobile phones will be data-capable.
  •  In 2012, shipments of smartphones will exceed shipments of PCs.
  • 42% of mobile browser use is for social networking and 48% is for conducting searches.
  •  The growth rate of the iPhone is 10 times faster than the grow rate of AOL.



How Businesses Are Using Mobile Media to Connect with Customers
  1. Mobile Websites and Smartphone Apps
  2. Branded Public charging kiosk (chargezone.co.uk)
  3. SMS and Bluetooth Marketing
  4. Mobile Ads
  5. QR Codes
  6. Smartphone Payment services



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The Public Smartphone Charging Media  with Brand Focused Advertising

Thursday 24 May 2012

Yahoo has launched new search software


Yahoo's Axis offers visual results to search requests


Yahoo Axis preview Users can swipe through the visual previews when using touch screen devices


Yahoo has launched new search software which offers results as a swipeable string of webpage previews rather than a list of links.

Called Axis, the service is being released as an app for Apple's iPads and iPhones, and as a plug-in for web browsers.

It may help Yahoo combat the declining popularity of its search tools.

However, it will not be a money-spinner at launch since adverts are not included in the results.

Other innovations include:

  • A list of trending search topics when the service is activated
  • The ability to deduce which page previews are wanted and display them before the full query has been typed in
  • Different devices can share bookmarks, partly-completed searches and a customised home page
  • Social sharing options via Twitter, Pinterest and email

"By supercharging the browser with a visually rich search experience and seamlessly connecting that experience across all of your devices, we are delivering an experience that will change the game," blogged Yahoo's special products management director Ethan Batraski.

"We decided to remove all the noise so you can focus on what you really want."

The app is initially only available in the US, but will become available to France, the UK and some other markets by the end of the year.
Catching up
Recent data from digital analytics firm comScore suggested that in April, Yahoo sites accounted for just 13.5% of search queries in the US. Two years earlier the figure was 20.4%.

The web portal is also engaged in a tie-up with Microsoft's Bing search service, sharing its AdCenter technology.

But last month Yahoo's former chief executive admitted that the alliance was "not yet delivering" what had been expected.

Early reviews have praised Axis's design and the convenience of the service.

However, other attempts to introduce visual search results have failed to win much traction.

Oolone, Redz and Simploos already offer webpage previews as an alternative to links.

Axis weather screenshot In some cases users can obtain all the information they need from the preview results

Bing also used to offer a "visual search" feature using its Searchlight technology offering tease image results, rather than webpage previews. However, it ditched the option because it was hardly used.

But one internet analyst told the BBC that Yahoo may have more success thanks to its focus on mobile devices.

"What is neat about this is that their user interface helps reinvent search by allowing people to swipe and flick through results," said Ian Maude from Enders Analysis.

"That takes advantage of the way they typically interact with their tablet and smartphone touch screens.

"I particularly like the visual aspect to it - for instance allowing you to preview the weather forecast without having to click through to the page selected."

Yahoo says it aims to add more features and release the app for other devices "in the coming future".


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www.phonechargingstation.blogspot.co.uk


The Public Smartphone Charging Media  with Brand Focused Advertising

Mobile Phones With the Best Battery Life????

 



Phones With the Best Battery Life



Why not recharge your smartphone on-the-go at your nearest chargezone or check out the models with the longest continuous talk time on each major carrier.




There's no sense in denying it: For most of us, mobile phones are at the center of our universe. It's your phone, your messaging device, your on-the-go Web browser, your camera, your music player, your GPS navigation unit—and soon, with NFC technology, it could even be your wallet.

If you thought choosing a cell phone was difficult before, it's even tougher today. That's a good thing, though, because it demonstrates how innovation in the wireless industry has skyrocketed. We're seeing rapid progress across all fronts, including displays, data networks, user interfaces, voice quality, third-party apps, and even mobile gaming.




Have you ever felt your cell phone vibrate and pulled it out of your pocket, expecting to to see a text or e-mail message, only to see a low-battery warning instead? Surely, you've uttered the dreaded words, "My phone is dying, so I have to say this fast!"

It may be time to consider investing in a phone with better battery life.

I don’t know about you, but the idea of carrying an extra battery or charger around, or even strapping a battery case to my phone is not all that appealing. But I’m realistic. Smartphones, with their big touch screens and fast processors, suck up a lot of power, so I’m not expecting to make it through the week on a single charge. Still, there’s no excuse for not being able to make it through the day.



For every phone we review, we test continuous talk time, to measure just how much chatting you can do between charges. Although talk time doesn’t account for all the other ways we use our phones throughout the day, it’s still a useful indication of how long you can expect your battery to last. For most smartphones running on a 3G network, the average talk time is a little over five hours, which isn't bad. There are also a good number of phones that fall in the six-hour range, which is even better. For the phones that support it, we also measure audio streaming time over 4G LTE, because 4G has proven to be a major battery suck. Right now, the average streaming time is just under four hours.

For this list, we’re rounding up phones that delivered at least seven hours of talk time—some go well beyond that—which should be more than enough juice to get you from morning to evening without a charge.

Check out the full list in the next post!


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The Public Smartphone Charging Media  with Brand Focused Advertising

Tuesday 22 May 2012

SIM card to help parents protect children from bullying (Good or Bad ?? )





SIM card to help parents protect children from bullying


Parents will be able to control their child's mobile phone thanks to a SIM card remotely managed from a computer.

The Bemilo system, to be run on the Vodafone network, offers a service for parents to prevent their children from going online, texting or calling during certain hours.

Unlike an app, a child will not be able to switch the service off.

The UK's Family and Parenting Institute said the SIM would help protect children from mobile phone bullying.

To have the service, parents would need to buy a "safety pack" with a SIM card inside, install it into the child's phone and use it on a pay-as-you-go basis, from £2.95 per month.

"It's a SIM that is just like any other SIM you would buy for any other network, but it enables parents to have full control in the context of safety," Simon Goff, founder and chairman of Bemilo, told the BBC.

"They can allow or disallow certain contacts to call them, and they can set the times of day the phone can operate."

For instance, he explained, if parents wanted to switch off the phone during school hours, they could do so remotely from a website on their computer.

But even if nearly all the functions on the child's phone are disabled, parents can always manage the handset in such a way that they are able to reach their children, and the child is able to contact them.

Parents would also be able to read their child's texts, added Mr Goff.



Today's generation of children are facing new pressures such as mobile phone bullying, and parents want help in protecting them” (Family and Parenting Institute)





******According to a poll by Bemilo, 40% of children who own a mobile phone are sleep deprived*******





Sexting threat


The service could help prevent mobile phone bullying and "sexting" - when a child is subjected to unwanted phone calls or texts.

A recent report commissioned by the NSPCC has found that teenage girls were coming under increasing pressure to text and email sexually explicit pictures of themselves.

It could also prevent a child, especially a teenager, from visiting websites parents deem offensive.

But besides enabling parents to help ensure their children's safety, they would also be able to control other aspects of their behaviour, said Mr Goff.

"If you put a child to bed, and we're talking about young adults here, those who are just under 16 years old, the parents often think they've gone to bed - but then they find out that they're texting very late into the night or accessing the web into the night," said Mr Goff.

According to a survey of 2,000 parents conducted by Bemilo, 40% of children from eight to 16 who own a mobile phone are sleep deprived, and 25% have been subjected to mobile phone bullying.

The new service has been welcomed by a UK independent charity called the Family and Parenting Institute.

"Today's generation of children are facing new pressures, such as mobile phone bullying, and parents want help in protecting them," said Dr Katherine Rake, the organisation's chief executive


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The Public Smartphone Charging Media  with Brand Focused Advertising



Saturday 19 May 2012

(Good or Bad ) Met Police to extract suspects' mobile phone data ???















Met Police to extract suspects' mobile phone data

The Metropolitan Police has implemented a system to extract mobile phone data from suspects held in custody.
The data includes call history, texts and contacts, and the BBC has learned that it will be retained regardless of whether any charges are brought.
The technology is being used in 16 London boroughs, and could potentially be used by police across the UK.
Campaign group Privacy International described the move as a "possible breach of human rights law".
Until now, officers had to send mobiles off for forensic examination in order to gather and store data, a process which took several weeks.
Under the new system, content will be extracted using purpose built terminals in police stations.
It will allow officers to connect a suspect's mobile and produce a print out of data from the device, as well as saving digital records of the content.




'Retained and handled'
A Met Police spokesman told the BBC that when a suspect was released, "data received from the handsets is retained and handled in accordance with other data held by the MPS [Metropolitan Police Service]" - regardless of whether charges had been brought.
Guidelines given to officers state that data extraction can happen only if there is sufficient suspicion the mobile phone was used for criminal activity.
"Mobile phones and other devices are increasingly being used in all levels of criminal activity," said Stephen Kavanagh, Deputy Assistant Commissioner of the Metropolitan Police Service.
"When a suspect is arrested and found with a mobile phone that we suspect may have been used in crime, traditionally we submit it to our digital forensic laboratory for analysis.
"Therefore, a solution located within the boroughs that enables trained officers to examine devices and gives immediate access to the data in that handset is welcomed."



'Illegal'
Over 300 London officers will be trained in using the "intuitive, fully-guided touchscreen desktop data acquisition tool", created by mobile forensic firm Radio Tactics.
The cost of leasing the 16 terminals for 12 months and training the officers will be £50,000, the Met said.
Privacy International has expressed serious concern over the system.
"We are looking at a possible breach of human rights law," spokeswoman Emma Draper told the BBC.
"It is illegal to indefinitely retain the DNA profiles of individuals after they are acquitted or released without charge, and the communications, photos and location data contained in most people's smartphones is at least as valuable and as personal as DNA."
Ms Draper added that while the Met's current plans were limited to fixed extraction terminals in stations, portable technology was readily available.
"Examining suspects' mobile phones after they are arrested is one thing, but if this technology was to be taken out onto the streets and used in stop-and-searches, that would be a significant and disturbing expansion of police powers

Privacy International has warned against the possibility of such tech eventually be used on the streets





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The Public Smartphone Charging Media  with Brand Focused Advertising